Cultural Approaches to Health Communication

Heather J. Carmack


This face-to-face upper division course examines the role of culture in health communication and decision-making. Students learn about the most popular theories and concepts related to this topic, including cultural health competence, the Culture-Centered Approach (CCA), and the PEN-3 model of cultural competence, as well as health and healing issues specific to different cultural groups. Students also learn about the tensions between Western biomedical approaches to health and ethnocultural approaches to health. Students engage with case studies and videos related to specific topics, including Deaf culture and Appalachian health culture. Students complete a number of assignments that ask them to demonstrate intellectual rigor, such as take-home exams and analysis papers, as well as assignments which can be used in a writing or work portfolio, including health facts sheets, podcasts, and position papers.


: health communication, cultural competence, culture and health, Western medicine, ethnocultural health

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